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ZEPIC
Overview :
ZEPIC is an AI-driven customer engagement and marketing automation platform that empowers marketers to build deeper connections and drive real business impact through unified data and channels, faster and smarter. It features a built-in Customer Data Platform (CDP) that integrates data from over 50 tools to create a comprehensive 360-degree view of each customer. Real-time tracking and unified profiles ensure users always have the most up-to-date information. Key benefits of ZEPIC include AI-driven marketing automation, centralized management of customer data, personalized cross-channel customer experiences, and real-time insights and reports. This product is designed to help businesses enhance marketing efficiency and customer satisfaction while reducing operational costs through intelligent tools.
Target Users :
ZEPIC targets enterprise marketers and customer support teams, offering an integrated platform for managing customer data, creating personalized customer experiences, and automating marketing campaigns. By using ZEPIC, businesses can enhance marketing efficiency, reduce costs, and improve customer satisfaction.
Use Cases
Hockey Australia uses ZEPIC to gain a comprehensive 360-degree understanding of its new and existing audiences, aiming to create and deliver a series of tools and platforms that enhance the fan journey.
Tourism Fiji collaborates with ZEPIC to integrate customer data and engagement tools, providing personalized experiences that enhance the efficiency of marketing strategies.
Boab AI coordinates extensive marketing activities through the ZEPIC platform, aggregating customer data to enable AI insights and further action.
Features
Built-in CDP: Integrates data from over 50 tools to create a comprehensive customer view.
Customer 360: Provides a single, true source across all client-facing teams.
Audience Segmentation: Quickly unlock high-value market segments based on real-time customer data.
Team Inbox: One-stop management for WhatsApp conversations, enabling personalized tracking, management, and replies.
Customer Journey: Real-time, hyper-personalized customer experiences covering the entire lifecycle.
Omnichannel Engagement: Interact with customers through various channels including email, messaging, and push notifications.
Reporting and Analytics: Insightful analysis that transforms marketing efforts into successful campaigns.
Zenie AI: An always-on AI assistant that makes marketing smarter and easier.
How to Use
1. Visit the official ZEPIC website and register for an account.
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2. After logging in, access the Zenie AI interface to begin centralizing and analyzing customer data.
3. Utilize the built-in Customer Data Platform (CDP) to integrate customer data from various sources and create a unified customer view.
4. Take advantage of audience segmentation features to create precise target groups based on real-time data.
5. Design and launch cross-channel marketing campaigns, including emails, WhatsApp, and more.
6. Manage customer interactions efficiently through a team inbox to enhance response times and customer satisfaction.
7. Monitor campaign effectiveness and utilize reporting and analytics to optimize marketing strategies.
8. Experience intelligent marketing recommendations through Zenie AI for improved personalization and campaign effectiveness.
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