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Promega
Overview :
Promega is a leading company in the life sciences sector, providing innovative biological reagents and integrated systems for research and applied technologies. By adopting ChatGPT from the top down, Promega helps its employees manage thousands of products and over 60,000 accounts more efficiently, thereby speeding up product delivery within the biotechnology ecosystem. The use of ChatGPT not only enhances work efficiency but also strengthens customer relationships and plays a vital role across various domains, including manufacturing, sales, and marketing.
Target Users :
Target audience includes researchers, clinical researchers, and forensic experts in the life sciences field. The integration of Promega's products with ChatGPT provides them with a powerful tool to enhance work efficiency, accelerate time-to-market for products, and improve customer interaction.
Use Cases
Kristen Yetter uses ChatGPT to predict timelines and costs for equipment replacement, rapidly obtaining annual investment forecasts.
Caitlin Stallings quickly collects protein specification information required for custom projects via customized GPT.
The quality assurance team automates customer requests and responses using customized GPT, saving over 600 hours of internal workload each year.
Features
- Expand creativity across the organization: Promega inspires employee creativity through ChatGPT, utilizing it as a coach, expert, or additional assistant to complete projects more efficiently.
- Enhance forecasting and planning in manufacturing: ChatGPT assists Promega employees in predicting timelines and costs for equipment replacement, and rapidly gathering complex knowledge required for custom projects.
- Enrich customer relationships through customized GPT: Sales and marketing teams have developed customized GPTs to extend their outreach efforts, such as 'My Prospecting Pal GPT' and 'Email Marketing Strategist GPT'.
- Promote ChatGPT adoption through leadership: Promega's leadership team drives the adoption and experimentation of AI through the AI Advisory Committee, encouraging employees to use ChatGPT.
- Differentiate through AI capabilities: Promega views AI capabilities as a differentiator in the competitive life sciences market, particularly in creating tools that help researchers explore meaningful advancements in their research and discoveries.
How to Use
1. Log in to the Promega website and navigate to the ChatGPT integration page.
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2. Select the appropriate customized GPT tool, such as 'My Prospecting Pal GPT' or 'Email Marketing Strategist GPT', as needed.
3. Input relevant parameters such as protein names or customer information to utilize specific functionalities of the GPT tools.
4. Use the predictions and planning insights provided by ChatGPT to optimize equipment replacement and project design.
5. Automate customer requests and responses with customized GPT to enhance service quality and efficiency.
6. Regularly participate in AI learning and sharing workshops organized by the AI Advisory Committee to improve the team's AI capabilities.
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