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Strella
Overview :
Strella is a platform that utilizes artificial intelligence for customer research, helping businesses and researchers make more informed decisions through AI-facilitated interviews and instant comprehensive analysis. Key advantages of this product include rapid research, high response rates, real-time analysis, and multilingual support, significantly enhancing research efficiency, reducing costs, and offering flexible interview scheduling. Background information on Strella indicates it has provided customer research services across multiple industries with positive market feedback. While pricing and positioning information is not clearly stated on the page, trial and demonstration options are available.
Target Users :
The target audience includes businesses, market researchers, and user experience designers that require customer research. Strella is well-suited for them as it offers a quick, efficient, and cost-effective way to collect and analyze customer feedback, enabling faster data-driven decision-making.
Use Cases
User experience designers use Strella for user interviews to gather feedback on new product designs.
Market researchers utilize the Strella platform for product testing to assess market acceptance of new products.
Businesses conduct customer satisfaction surveys through Strella to improve customer service and enhance loyalty.
Features
Create Research: Users simply outline research objectives, and the AI generates a customized expert-level interview guide, which users can freely edit and embed any stimulus materials.
No Logistics to Start: Users only need to launch the project, with Strella taking care of recruitment, incentives, and scheduling, allowing users to focus on high-impact activities.
Conduct AI-hosted Interviews: Users can either host the interviews themselves or let an AI host take over, increasing speed and scale.
Real-time Interview Analysis: Instant, customizable, and actionable project insights, aligned with research goals, that update in real time.
Multimedia Testing: Embed any stimulus materials and capture participants' real-time reactions and interactions through screen and video recording.
Key Features: Includes real-time synthesis, instant insight queries, upload interviews, immediate highlight clips, and a research library.
Client Success: Flexibly meets the customer research needs of any team, driving genuinely measurable impact.
How to Use
1. Visit the Strella website and register for an account.
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2. Outline your research objectives; the AI will generate a customized interview guide.
3. Edit the interview guide and embed any necessary stimulus materials.
4. Launch the research, allowing Strella to handle recruitment, incentives, and scheduling.
5. Conduct AI-hosted interviews or host the interviews yourself.
6. Monitor the progress of interviews in real-time and leverage AI for instant analysis.
7. Review and share project insights and highlight clips.
8. Store all interviews in the research library for team access and analysis.
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