Zalando Assistant
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Zalando Assistant
Overview :
Zalando Assistant is an AI tool developed in collaboration between Zalando and OpenAI, aimed at providing personalized content recommendations and simplifying product discovery. Using the GPT-4o mini model, this tool supports multilingual capabilities and instruction-following tasks, making it easy for users to navigate Zalando's extensive product catalog to find fashion items that fit their style. By improving user engagement, providing localized services, and reducing costs, Zalando Assistant enhances the retail experience for customers.
Target Users :
The target audience for Zalando Assistant includes fashion enthusiasts and online shoppers, particularly those seeking a personalized shopping experience and looking to simplify product discovery. This tool helps users quickly find items that align with their unique style and needs by providing personalized recommendations and streamlining the search process, thereby enhancing shopping satisfaction and efficiency.
Total Visits: 426.9K
Top Region: DE(23.98%)
Website Views : 59.9K
Use Cases
When users are searching for clothing suitable for a specific season, Zalando Assistant can provide personalized suggestions.
If users are looking for outfits for a specific event, such as 'Dad's 60th birthday', the assistant can provide detailed outfit ideas.
While browsing the Zalando website, the assistant increases product clicks and wishlist additions, enhancing user engagement.
Features
? Product clicks increased by 23%: The product click-through rate significantly improved in recommendation carousels.
? Wishlist additions increased by 41%: Users are adding more products to their wishlists, indicating enhanced user engagement.
? Improved quality of user feedback: The number of recommendations deemed 'useless' decreased by 5%, reflecting increased satisfaction with the new assistant's choices.
? Enhanced cost efficiency: By transitioning from GPT-3.5 to GPT-4o mini, Zalando has been able to expand traffic 12-fold without significantly increasing costs.
? Multilingual and culturally adaptive: The assistant now seamlessly operates across all 25 Zalando markets, supporting various languages and cultural backgrounds.
? Provides personalized recommendations: Offers tailored fashion suggestions based on the user's style and needs.
? Supports multiple languages: Delivers culturally relevant recommendations in the local language, enhancing service in local markets.
How to Use
1. Visit the Zalando website and log into your personal account.
2. Use the search function of Zalando Assistant to input the type of items or specific requirements you are looking for.
3. Browse the personalized product recommendations provided by the AI assistant.
4. Click on any items of interest to view detailed information.
5. If you find a product you like, you can add it to your cart or wishlist.
6. Adjust search criteria as needed to receive more precise recommendations.
7. Enjoy a personalized shopping experience and discover new styles and products based on recommendations.
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