

Bing Generative Search
Overview :
Bing Generative Search is a new search experience launched by the Microsoft Bing team that combines generative AI and large language model (LLM) capabilities to deliver customized and dynamic search results. This technology understands user queries, reviews millions of information sources, dynamically matches content, and generates search results in a new AI-generated layout to more effectively meet the user's query intent.
Target Users :
This product is suitable for all users who need efficient and accurate information searches. Whether for academic research, market analysis, or daily information queries, Bing Generative Search provides a richer and more in-depth content experience, helping users save time and increase efficiency.
Use Cases
A user searches for 'Spaghetti Western' movie subgenre and Bing displays a detailed history along with representative works generated by AI.
Academic researchers quickly retrieve in-depth information in specific academic fields using Bing Generative Search.
Market analysts utilize this technology to monitor industry trends and competition.
Features
Combines generative AI and large language models to provide customized search results.
Increases the relevance and readability of search results through dynamic content matching and AI-generated layouts.
Maintains traditional search results while increasing the number of clickable links, such as references within the results.
Optimizes accuracy by continuously evolving the use of LLMs in search through application insights.
Monitors the impact of generative search on publisher traffic, maintaining click counts and supporting a healthy web ecosystem.
Collects user feedback through feedback icons to continuously improve the search experience.
How to Use
1. Open the Bing search engine.
2. Enter the keywords or questions you want to inquire about.
3. Review the search results page, where Bing Generative Search will display AI-generated customized content.
4. Read the AI-generated content to understand the historical context, origins, representative works, etc.
5. Click on links and references on the page to explore more information.
6. Use the thumbs up and down icons at the top of the page or the feedback icon at the bottom to provide your feedback.
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