Yelp
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Yelp
Overview :
Yelp is a local business discovery platform based on user reviews, enhanced by AI technology to improve users' ability to discover local businesses and to provide business owners with more efficient advertising optimization and customer connection tools. Yelp's new features include AI-driven Review Insights, personalized business discovery, enhanced Yelp Assistant functionalities, and integration with Apple Maps, all designed to enhance user experience and operational efficiency for business owners.
Target Users :
The target audience includes local business owners and consumers seeking local services. For business owners, Yelp's new features can help them attract customers more effectively and manage their operations. For consumers, the AI-driven discovery feature allows them to quickly find the local services and businesses they need.
Total Visits: 246.7K
Top Region: US(79.10%)
Website Views : 49.4K
Use Cases
A user discovers a newly opened restaurant on Yelp and checks Review Insights to decide whether to visit.
A business owner utilizes the AI-enhanced advertising optimization feature to improve ad ROI.
Consumers find local services on Apple Maps and directly request quotes through Yelp.
Features
Review Insights: Leverage large language models (LLMs) to analyze sentiment in user reviews and provide aggregated sentiment scores on specific aspects of the business.
Personalized Business Discovery: Showcase local business information through personalized content and trend searches in the homepage feed, along with AI-generated videos for richer experiences.
Yelp Assistant: An AI chatbot that helps users connect with professionals and streamline project editing and broadcasting to improve communication efficiency.
Request a Quote in Apple Maps: Integrated quote request feature in Apple Maps that allows users to connect with local professionals wherever they search.
AI-driven Advertising Optimization: Automatically optimize ad performance, providing business owners with more effective advertising strategies.
AI-enhanced Business Owner Inbox: Helps service professionals manage leads more effectively, highlighting key information about jobs using AI.
How to Use
1. Visit the Yelp website or open the Yelp app.
2. Enter the type of local business or service you are looking for in the search bar.
3. Use the AI-driven Review Insights to view sentiment scores in user reviews to understand various aspects of the business.
4. Explore recommended businesses in your homepage feed through personalized business discovery features.
5. If you need a service, use Yelp Assistant to connect with professionals and submit project requests.
6. Discover local businesses on Apple Maps and use the integrated Request a Quote feature to ask for quotes.
7. For business owners, log into your Yelp business account and utilize the AI-enhanced inbox to manage potential customers.
8. Adjust AI-driven personalized recommendations based on your preferences for more relevant business discoveries.
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