Aptitude AI
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Aptitude AI
Overview :
Aptitude AI is a platform that utilizes artificial intelligence technology for customer dialogue analysis. It conducts and analyzes conversations with customers at scale, providing deep insights from in-depth interviews. This product helps businesses quickly understand customer needs and feedback through AI-driven interviews and analysis, thereby driving business growth. It is suitable for market researchers, user researchers, and product managers who need to communicate frequently with customers.
Target Users :
The target audience includes market researchers, user researchers, and product managers who need in-depth insights into customer feedback to improve products and market strategies. Aptitude AI leverages AI technology to help them quickly and at scale collect and analyze customer data, enhancing work efficiency and decision-making quality.
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Use Cases
- Market researchers use Aptitude AI for advertising concept testing to understand brand values and conversion drivers.
- User researchers conduct usability testing and diary studies using Aptitude AI to gather user experience data.
- Product managers analyze user churn reasons and gather extensive product feedback with Aptitude AI.
Features
- Conduct and analyze large-scale customer dialogues: The AI can engage in conversations with hundreds of customers simultaneously, providing in-depth insights.
- AI-facilitated interviews: Conduct interviews through an AI host to explore the underlying reasons behind customer feedback.
- Customized research: Users can tailor the AI interviewer according to their needs, adding discussion guides and moderator instructions.
- Customer insights synthesis: Automatically summarize interview records, identify key themes, and provide actionable insights.
- Concept testing: Gather qualitative and quantitative feedback on new products.
- Churned user interviews: Automatically interview churned users to obtain immediate feedback.
- Usability testing: Test new designs to ensure they are easy to use and intuitive.
How to Use
1. Visit the Aptitude AI official website and create an account.
2. After logging in, customize the AI interviewer as needed, including discussion guides and moderator instructions.
3. Set up interview parameters, including interview questions and participant selection criteria.
4. Initiate the interview; the AI will automatically converse with participants and gather data.
5. Once the interview concludes, Aptitude AI will automatically analyze the interview data, identifying key themes and insights.
6. Review the summary report and make business decisions based on the insights.
7. The interview process can be repeated as needed to continuously collect and analyze customer feedback.
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