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Retail Connect By Pietra
Overview :
Pietra is a platform designed specifically for e-commerce brands that leverages AI technology to help brands find and connect with suitable retailers, facilitating their entry into the retail market. By analyzing the brand's product catalog and the retailers' needs, Pietra provides personalized sales proposals that make it easy for brand owners to establish connections with potential wholesale partners. The Pietra platform does not charge any distribution fees or percentage of sales revenue, allowing brand owners to retain all profits.
Target Users :
The target audience consists of e-commerce brand owners and entrepreneurs, particularly those looking to promote their products in physical retail stores. Pietra helps these merchants by simplifying the process of finding and connecting with retailers, thus expanding their sales channels, enhancing brand visibility, while saving time and costs.
Use Cases
A clothing brand used Pietra to connect with local retailers and successfully got its products listed in multiple stores.
A health and beauty product brand leveraged Pietra's AI technology to find suitable retail partners and expanded its market reach.
A food and beverage brand communicated directly with retailers through the Pietra platform, increasing sales through retail channels.
Features
- Find and connect with global retailers: Pietra aggregates retailer information worldwide, helping brand owners easily locate potential partners.
- AI personalized sales proposals: Pietra's AI technology creates customized sales proposals for brand owners based on each retailer's characteristics.
- Multi-channel retailer contact: Brand owners can reach out to retailers through various methods such as email, Instagram DM, or phone.
- Free trial: Pietra offers a free trial, allowing users to send a limited number of messages to retailers before upgrading their membership.
- Seamless order fulfillment: Users utilizing Pietra's storage and order fulfillment services can ship directly to retail partners through the Pietra Operations Center.
- Print discounted shipping labels: Even without using Pietra's fulfillment center, users can print discounted shipping labels and handle shipping independently.
- Track email open rates: Pietra's Retail Connect tool alerts users when retail contacts view their email messages, helping them monitor open rates.
How to Use
1. Register for a Pietra account and log in.
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2. Input your product catalog into the Pietra platform.
3. Use Pietra's AI technology to find matching retailers.
4. Based on the AI-generated personalized sales proposals, choose the best communication method (email, Instagram DM, or phone).
5. Send messages to the retailers and track email open rates.
6. Communicate further with interested retailers, providing necessary product information and follow-up support.
7. Once the retailer agrees to cooperate, use the Pietra Operations Center to manage wholesale orders and shipments.
8. If you're not using Pietra's fulfillment center, you can print discounted shipping labels and ship to the retailers yourself.
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