

Radar
Overview :
Radar is an advanced search tool for social media trend analysis launched by X.com. It allows users to monitor keywords, visualize trend dynamics, and filter conversations while providing real-time post count statistics. The main advantage of Radar lies in its robust monitoring capabilities and real-time data analysis, assisting users in quickly capturing valuable information in an information-rich social media environment. Product background information indicates that Radar will be rolled out in phases to Premium+ members starting from October 17, 2024, to enhance users' analysis and interaction capabilities on social media.
Target Users :
Radar's target audience includes marketers, brand managers, community managers, and individual users interested in specific topics. These users require real-time monitoring of keywords and trends on social media to adjust their strategies or gather information promptly. Radar provides a powerful tool to help them analyze and understand social media dynamics, enabling them to make more informed decisions.
Use Cases
Marketers use Radar to monitor brand keywords and analyze market feedback and user sentiment.
Brand managers assess the market impact of new product launches using the trend visualization feature.
Community managers utilize real-time metrics to monitor community engagement and optimize management strategies.
Features
Keyword Monitoring: Users can set and monitor keywords relevant to their interests.
Trend Visualization: Display keyword popularity changes through dynamic charts for the past three days.
Real-Time Metrics: Get immediate post count statistics related to keywords.
Premium+ Subscription: Users can unlock all features of Radar by subscribing to the Premium+ service.
Direct Messaging: Users can use the direct messaging feature for private communication with others.
Posting Feature: Users can quickly post and engage with the community.
Explore Feature: Users can explore different communities and content to discover new trends.
Bookmark Feature: Users can save interesting content for easy future reference.
How to Use
1. Log in to X.com and ensure your account is a Premium+ member.
2. Navigate to the Radar page, typically found in your profile settings.
3. Set up the keywords you want to monitor, which can include brand names, product names, or any topic of interest.
4. Utilize the advanced search feature to refine your monitoring criteria, such as time range and region.
5. View dynamic trend charts from the past three days to analyze fluctuations in keyword popularity.
6. Use the real-time metrics feature to obtain post count statistics for specific queries.
7. Adjust your social media strategy or content publishing schedule based on the analysis results.
8. Regularly review and update your monitoring keywords to remain sensitive to the latest trends.
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