

Trendtracker
Overview :
Trendtracker is an AI-based strategic intelligence platform designed to help businesses quickly discover, track, and forecast industry trends. By analyzing vast amounts of online data, it provides real-time and accurate trend insights, assisting companies in developing forward-looking strategies. The platform is applicable across various industries, significantly saving time and costs associated with traditional trend research, while eliminating human biases through AI technology to deliver objective trend analysis. Trendtracker aims to support strategic teams in decision-making, helping businesses maintain competitiveness in rapidly changing markets.
Target Users :
Trendtracker is designed for corporate strategy teams, market researchers, risk managers, and executives seeking a competitive edge who need to quickly grasp market dynamics and formulate strategic decisions. It helps save significant time on manual trend research while providing precise and objective trend analysis, enabling businesses to make more informed decisions in a complex and ever-changing market environment.
Use Cases
PepsiCo used Trendtracker to discover industry trends and optimize product innovation strategies.
Manulife utilized Trendtracker to monitor global risks, enhancing their risk management capabilities.
A tech company leveraged Trendtracker's trend analysis features to proactively engage in emerging technology sectors.
Features
Trend Discovery: Real-time identification of the latest trends, providing quick insights.
Trend Analysis: Automated trend analysis driven by AI through the Trend Board.
Trend Scoring: Quantifying trends' evolution, strength, and future outlook while removing human biases.
Trend Insights: Offering 360° deep trend analysis to quickly find the reasons behind trend changes.
Smart Surveys: Combining human intelligence and AI technology with interactive survey tools to forecast trends.
Data Monitoring: Surveillance of over 3000 global trends, covering multiple industries and regions.
Risk Radar: Providing a global risk radar for real-time monitoring of industry risks.
How to Use
1. Register and log into the Trendtracker platform to create an account.
2. Select the 'Discover' feature on the homepage to quickly uncover the latest trends.
3. Use the 'Trend Board' to create a customized trend dashboard and manage analysis tasks.
4. Employ the 'Trend Scoring' function to quantify and evaluate trend impact.
5. Gain deeper insights into trends through the 'Trend Insights' feature.
6. Initiate interactive surveys with 'Smart Surveys' to combine human intelligence with trend predictions.
7. Monitor global risks in the 'Global Risks Radar' to proactively mitigate potential threats.
8. Develop or adjust business strategies based on the trend analysis results.
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