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Wanxiang Creative
Overview :
Wanxiang Creative is an AI creative design tool launched by Alimama, designed to help merchants rapidly generate high-quality creative materials and improve marketing effectiveness. Utilizing advanced AI technologies, it facilitates various functions such as converting images to videos, virtual fitting, and copy generation, meeting the diverse marketing needs of e-commerce merchants. Positioned as an efficient tool in the field of e-commerce creative design, it aims to reduce creation costs and enhance work efficiency through intelligent solutions. The specific pricing strategy for Wanxiang Creative has not been publicly disclosed, but as a product under Alimama, it is expected to offer service packages that cater to businesses of various sizes in conjunction with Alimama's marketing service system.
Target Users :
The primary target audience consists of e-commerce merchants, including brand owners and small to medium-sized sellers. These merchants need to promote and market their products on platforms like Taobao and Tmall. With Wanxiang Creative, they can quickly generate appealing creative materials to enhance product visibility and conversion rates. This tool is particularly suitable for merchants lacking professional design teams or those with limited budgets, enabling them to produce high-quality marketing content at a lower cost.
Use Cases
A clothing brand utilized Wanxiang Creative's comprehensive apparel solution to quickly generate dynamic display videos for multiple clothing items, significantly increasing the click-through rate on their store's homepage.
A Taobao seller created exquisite product images for their handmade jewelry using the AI image feature, pairing it with the one-click image and text feature to produce eye-catching promotional posters, successfully attracting a large number of potential customers.
A home goods store leveraged the AI copywriting function to generate a series of trendy promotional texts for new products, complemented by high-definition home decor images, effectively boosting engagement in their campaign and driving sales.
Features
Image-to-Video: Convert static images into dynamic videos, making product displays more vibrant and capturing consumer attention.
AI Images: Provide various image generation options such as product images, fashion images, virtual fitting, and home decor images to meet different display needs.
AI Copywriting: Generate marketing copy in hundreds of styles, covering various marketing scenarios to help merchants accurately convey product selling points.
AI Toolbox: Includes features like smart background removal, resizing tools, and high-definition enlargement for quick image processing.
Inspiration Gallery: Offers a wealth of creative materials and case studies to inspire merchants' creative ideas, allowing one-click reuse of outstanding works.
How to Use
1. Visit the Wanxiang Creative official website (https://agi.taobao.com/) to register and log in.
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2. Choose the appropriate feature module based on your needs, such as image-to-video, AI images, or AI copywriting.
3. In the image-to-video module, upload product images, select the video style and duration, and click generate to create dynamic videos.
4. When using the AI image feature, select the type of image you need (such as product images or fashion images), upload a base image, and the system will automatically match it with suitable scenes and styles to create creative images.
5. For AI copywriting, input relevant product information and marketing objectives, and the system will generate various styles of copy for you to choose from.
6. Utilize tools in the AI toolbox, such as smart background removal and resizing tools, to further edit and optimize the generated images or videos.
7. Browse the Inspiration Gallery for excellent works, find styles you like, and click to reuse them, which can be applied to your products for rapid generation of similar creative materials.
8. The generated materials can be downloaded directly for use or edited further for e-commerce platform product detail pages and advertising.
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