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Project Amelia
Overview :
Project Amelia is a personal assistant initiative launched by Amazon that leverages generative artificial intelligence technology to provide sellers with personalized business advice aimed at boosting productivity and driving seller growth. The project utilizes Amazon Bedrock technology, offering scalable, state-of-the-art foundational models and AI tools to help sellers simplify their sales processes on Amazon while providing more robust avenues for growth. By answering sellers' questions, Project Amelia delivers accurate information and guidance, enabling sellers to manage their businesses more effortlessly and efficiently. It also learns about each seller's unique operations to offer tailored insights and support, accessible from any page within Seller Central.
Target Users :
The target audience consists of independent sellers, particularly those who manage global sales and seek to streamline operations and enhance efficiency. Project Amelia helps them minimize the time and effort required to manage their business by offering personalized advice and automated solutions, allowing them to reinvest resources into product development and customer service.
Use Cases
When a seller asks how to prepare for the holiday sales season, Project Amelia provides personalized information and best practices.
When a seller inquires about business status, Project Amelia offers a summary of recent sales, units sold, and website traffic, comparing them to the previous year.
If a seller notices that a report does not reflect 300 units arriving soon, they can ask Project Amelia for assistance in investigating that issue and receive personalized guidance or support.
Features
Knowledge Queries: Sellers can ask specific questions and receive relevant, summarized information from Seller Central and other reliable sources.
Status Updates and Metrics: Sellers can quickly retrieve sales data and customer traffic information, gaining visibility into key aspects of their business through inquiries.
Action and Problem Solving: In the future, Project Amelia will be capable of providing direct solutions to complex issues and tasks, diagnosing problems, and in certain cases, taking actions on behalf of sellers.
How to Use
1. Log in to the Amazon Seller Central.
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2. Access Project Amelia from any page.
3. Ask specific questions or requests, such as business status updates or sales data for specific products.
4. Receive personalized insights and recommendations from Project Amelia.
5. Adjust business strategies based on the provided information and suggestions.
6. Optimize inventory management and sales trends using the forecasts and recommendations from Project Amelia.
7. Over time, observe how Project Amelia learns from interactions and provides increasingly personalized services.
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