

Segwise
Overview :
Segwise is an ad data monitoring platform focused on the gaming and app sector. It helps users monitor and analyze ad campaign data through AI technology, enabling timely problem detection and resolution to avoid wasting advertising budgets. Funded with $1.6 million, Segwise offers an AI monitoring tool named Melron that automatically obtains and analyzes data from mobile measurement partners (MMPs). Key advantages include no need for engineering involvement, no credit card required to start the free trial, and seamless integration with all data sources.
Target Users :
Segwise targets game and app developers, marketers, and data analysts who need to monitor and optimize their advertising campaigns to enhance return on ad spend (ROAS). By providing in-depth insights into user behavior and real-time data monitoring, Segwise empowers these users to make smarter decisions, improving ad performance and saving budget.
Use Cases
Mad Hook Studio transformed their data insights with Segwise, providing in-depth user behavior analysis.
Moonfrog Labs identified new player issues affecting D1 retention through Segwise, discoveries missed by conventional data analysis.
Segwise aids game developers in real-time ad campaign monitoring, allowing timely strategy adjustments to improve ROI.
Features
AI ad data monitoring: Automatically acquire and analyze data from MMPs to identify issues that need attention.
Daily ad and creative alerts: Monitor ad and creative metrics with alerts when they exceed expected thresholds.
Revenue and retention monitoring: 360-degree monitoring of the impact of product and LiveOps changes such as new app versions, experiments, and promotions.
Seamless integration: Provide no-code integration with all data sources.
14-day free trial: Start using without engineering support or credit card required.
No ad spend limits: Users can freely monitor advertising expenditures.
No limit on the number of campaigns: Users can monitor any number of ad campaigns.
Support for SKAN data: Support for SKAN data will be available soon.
How to Use
1. Visit the Segwise official website and click 'Start For Free' to begin your free trial.
2. Create an account and log in; no credit card information is required.
3. Follow the setup guide to configure your advertising campaigns and data sources.
4. Utilize Segwise's AI monitoring feature to automatically gather and analyze ad data.
5. Monitor ad and creative metrics to see if they exceed expected thresholds and receive alerts.
6. Analyze revenue and retention data to evaluate the impact of product and LiveOps changes.
7. Optimize your ad strategy using insights provided by Segwise to enhance ROAS.
8. Upgrade to a paid version for additional advanced features if necessary.
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