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Airtable ProductCentral
Overview :
Airtable ProductCentral is a product management platform that assists teams in building better products by integrating end-to-end workflows. It harnesses artificial intelligence and real-time data visualization to help teams align strategic priorities, uncover deep customer insights, and maintain comprehensive oversight of execution. The platform supports no-code custom business application development and enhances team efficiency and collaboration by integrating various tools and data sources, such as Slack, Google Drive, and Salesforce.
Target Users :
The target audience includes product management teams, project managers, and business decision-makers. Airtable ProductCentral is ideal for them as it provides a centralized platform to manage the product development process, from strategic planning to product delivery, enabling teams to enhance efficiency, optimize resource allocation, and maintain alignment with corporate objectives.
Use Cases
Aladdin Wealth has doubled its product release speed using Airtable.
JetBlue leverages Airtable to enhance its IT roadmap, allowing strategic plans to quickly adapt to changes.
The AWS team utilizes Airtable to streamline and accelerate marketing workflows.
Features
? Utilize AI to uncover new product ideas from customer feedback.
? Synthesize trends using AI and explore interactive dashboards.
? Establish a feedback loop with customers through AI-generated updates.
? Keep every team and stakeholder aligned with a single source of truth for the product roadmap.
? Sync strategic plans with engineering execution through tools like Jira.
? Use AI to ensure execution remains on strategy.
? Analyze resources and costs to ensure alignment with strategic priorities.
? Track progress at all levels in real-time using dashboards.
How to Use
1. Register and log into your Airtable account.
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2. Choose to create a new base to start a new product project.
3. Use templates or create custom tables to organize product data.
4. Customize the user interface using Airtable's interface designer.
5. Set up automated workflows to boost the efficiency of daily tasks.
6. Utilize integration features to connect Airtable with popular tools like Slack and Google Drive.
7. Leverage AI capabilities to analyze customer feedback and generate insights for product improvements.
8. Monitor project progress and key performance indicators through dashboards.
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