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Unify Plays
Overview :
Unify Plays is a business marketing platform that combines AI, automation, and data verification technologies to assist enterprises in crafting and running marketing campaigns that generate leads and drive sales. The main advantage of this platform is its integrated solution, which reduces the dependency on multiple tools in marketing activities, improves efficiency, and enhances customer engagement and conversion rates through AI-driven personalized marketing. Developed by Unify, Unify Plays aims to provide a more efficient and intelligent marketing approach for high-growth companies. Regarding pricing, Unify Plays offers different package options to meet the needs of businesses of varying sizes.
Target Users :
The target audience is high-growth companies that need to conduct extensive marketing campaigns. Unify Plays helps these companies enhance marketing efficiency and achieve personalized marketing through integrated marketing tools and AI technologies to better attract and retain customers.
Use Cases
Justworks uses Unify Plays to enhance marketing efficiency.
Lattice manages customer relationships through Unify Plays.
Guru leverages Unify Plays to boost product market awareness.
OpenPhone employs Unify Plays to expand its market influence.
Features
Leverage over ten signals to capture buyer intent and build audience segments.
Automatically conduct lead generation, data enrichment, and serialization through a single workflow.
Utilize AI for lead research and personalized messaging.
Engage with buyers through multi-touch serialization without managing email deliverability.
Automatically search multiple vendors for optimal email and phone coverage.
Create mailboxes, set up dedicated IP addresses, and warm up mailboxes with just a few clicks.
Check all emails before sending to prevent 75% of bounces.
How to Use
1. Visit the official Unify Plays website and register an account.
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2. After logging in, select to create a new marketing campaign.
3. Follow the prompts to set up basic information for the campaign, such as target audience and campaign objectives.
4. Utilize the signals and data enrichment features provided by Unify Plays to define triggering conditions and audience segments.
5. Design personalized messages and serialization strategies to enhance customer engagement.
6. Configure the mailbox and IP address to ensure email deliverability.
7. Launch the campaign and monitor its performance, making adjustments based on feedback.
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