

Cello
Overview :
Cello is a platform offering user recommendation programs for B2B SaaS products, designed to accelerate viral growth through user referrals. It streamlines user conversions into valuable growth channels for businesses with features such as seamless integration, simplified sharing options, flexible reward mechanisms, and real-time performance tracking tools. Cello supports direct integration with payment providers like Stripe for automated attribution and payment based on success. Moreover, it provides integration with CRM and RevOps tools to ensure data security and compliance.
Target Users :
Cello is tailored for high-growth companies seeking business expansion through user referrals, serving millions of users. It is particularly suitable for enterprises aiming to simplify the recommendation program setup, enhance user engagement, and boost conversion rates.
Use Cases
Sven Lackinger, CEO: Cello makes it easy to introduce high ROI, scalable top revenue sources.
Veronika Riederle, CEO: We introduced a new high lifetime value/client acquisition cost channel with no unexpected billing issues.
Raphael Allstadt, Co-Founder & CEO: The setup for Cello is very quick and straightforward; accessing data and insights is direct, and implementing change metrics is also simple.
Features
Seamless integration: Rapid and trouble-free activation of sharing features within the product.
Streamlined sharing: Offers various sharing options and automatically generated landing pages for easy sharing across any channel.
Flexible automation rewards: Direct integration with payment providers like Stripe for completely automated attribution and success-based payments.
Management and performance tools: A powerful platform for real-time tracking of performance and easy ROI measurement.
Integration with existing tools: A secure, enterprise-level platform that integrates with CRM and RevOps tools.
Localization support: Provides default languages such as English, German, Norwegian, Spanish, French, and Dutch, and can assist with adding additional languages upon request.
Compliance, legal, and security: Provides data protection agreements, complies with GDPR standards, and collaborates with data protection service providers to adhere to international data protection regulations.
How to Use
Step 1: Visit the Cello website and register for an account.
Step 2: Select the recommendation program settings that best fit your business.
Step 3: Integrate Cello into your SaaS product to enjoy a seamless integration experience.
Step 4: Configure sharing options and reward mechanisms to incentivize user sharing.
Step 5: Utilize Cello's management tools to monitor the performance of the recommendation program.
Step 6: Adjust strategies based on real-time data to optimize the effects of the recommendation.
Step 7: Enjoy user growth and business expansion brought by Cello.
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