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Roadway
Overview :
Roadway is an analytics and automation platform dedicated to growth marketing, designed to help businesses accelerate revenue growth quickly and efficiently. Through data-driven analysis and automation, it empowers businesses to focus on key growth metrics and levers. Roadway offers a personalized growth marketing assistant that utilizes AI technology for automated metric and funnel analysis, providing customized action recommendations. Furthermore, it enables users to conduct self-service analysis, rapidly create dashboards, reports, and make data-driven decisions. Roadway's analytics are warehouse-native, enabling swift connection to basic tables within data warehouses to create semantic layers for key metrics and growth levers.
Target Users :
Roadway targets growth marketing teams and business decision-makers who leverage data analysis and automation to optimize marketing strategies and drive revenue growth. The platform is particularly suited for teams that aim to minimize guesswork and focus on measurable and actionable growth metrics.
Use Cases
Webflow utilizes Roadway to optimize their marketing strategies, leading to increased user growth.
Notion enhances its product growth path through Roadway's AI-powered analytics capabilities.
A startup leverages Roadway's self-service analytics to rapidly create customized marketing dashboards, effectively monitoring key business metrics.
Features
Automatic Metric and Attribution Modeling: Automates modeling for key business metrics and growth levers.
Self-Service Analytics: Rapidly create dashboards, reports, and make data-driven decisions.
Personalized Growth Marketing Assistant: Automates multi-step data analysis and insights processes based on industry best practices.
AI-Driven Insights: Leverages AI technology to understand business, growth formulas, and growth marketing best practices, providing automated metric and funnel analysis.
Actionable Recommendations: Delivers customized action recommendations based on each insight.
Data Warehouse Native Analysis: Automates the creation of semantic layers for key metrics and growth levers by connecting to data warehouse base tables.
Upcoming Features: Includes data synchronization to growth channels and attribution logic and model management.
How to Use
1. Register and log in to the Roadway platform.
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2. Connect your data warehouse and import key marketing, revenue, and product data.
3. Utilize Roadway's self-service analytics tools to create dashboards and reports.
4. Define your growth formula, allowing Roadway to automatically model key metrics and attribution.
5. Leverage the AI-driven insights feature to gain in-depth analysis and recommendations about business growth.
6. Adjust your growth strategies based on the action recommendations provided by Roadway.
7. Monitor the effectiveness of your implementation by tracking key metric changes using Roadway's dashboards.
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